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JENNIE

์ œ๋‹ˆ์˜ ์ตœ์‹  ์†”๋กœ ์‹ฑ๊ธ€์ธ "Mantra"(2024๋…„ 10์›” ๋ฐœ๋งค)๋ฅผ ๋ง์”€ํ•˜์‹œ๋Š” ๊ฒƒ์œผ๋กœ ๋ณด์ž…๋‹ˆ๋‹ค. "like JENNIE"๋ผ๋Š” ์ œ๋ชฉ์˜ ๊ณต์‹ ๊ณก์€ ์—†์ง€๋งŒ, "Mantra"๋Š” ์ œ๋‹ˆ ํŠน์œ ์˜ ๋ธŒ๋žœ๋“œ์™€ ํŽ˜๋ฅด์†Œ๋‚˜์— ์ง‘์ค‘ํ•˜๊ณ  ์žˆ์–ด ๊ทธ๋…€์˜ ๊ฒฐ์ •์ ์ธ '์ž‡๊ฑธ(it-girl)' ์ฐฌ๊ฐ€๋กœ ๋„๋ฆฌ ํ†ตํ•˜๋ฉฐ ํ•ด๋‹น ๋ฌธ๊ตฌ์™€ ์ž์ฃผ ์—ฐ๊ด€๋˜๊ณค ํ•ฉ๋‹ˆ๋‹ค.์ด ๊ณก์— ๋Œ€ํ•œ ๋ถ„์„์€ ๋‹ค์Œ๊ณผ ๊ฐ™์Šต๋‹ˆ๋‹ค.1. ์ „์ฒด์ ์ธ ํ…Œ๋งˆ"Mantra"๋Š” ์—ฌ์„ฑ์˜ ์ž์‹ ๊ฐ, ๋…๋ฆฝ์‹ฌ, ๊ทธ๋ฆฌ๊ณ  '์ž‡๊ฑธ' ๋ผ์ดํ”„์Šคํƒ€์ผ์„ ์ฐฌ์–‘ํ•˜๋Š” ์—๋„ˆ์ง€ ๋„˜์น˜๋Š” ์ž๊ธฐ ๊ฐ•ํ™”(self-empowerment) ์ฐฌ๊ฐ€์ž…๋‹ˆ๋‹ค. ์ด ๊ณก์€ ์ œ๋‹ˆ์™€ ๋ฆฌ์Šค๋„ˆ๋“ค์ด ๊ฐ์ž์˜ ๋‚ด๋ฉด์˜ ํž˜, ์•„๋ฆ„๋‹ค์›€, ์ž์œจ์„ฑ์„ ํฌ์šฉํ•˜๋„๋ก ๋…๋ คํ•˜๋Š” ์ผ์ข…์˜ ๊ฐœ์ธ์  ์„ ์–ธ๋ฌธ๊ณผ๋„ ๊ฐ™์Šต๋‹ˆ๋‹ค.2. ์ฃผ์š” ๊ฐ€์‚ฌ ๋ถ„์„* "This that pretty girl mantra, she's that girl, she's a goddess": ์ด ๊ตฌ์ ˆ์€ ๊ณก์˜ ํ•ต์‹ฌ์„ ์„ค์ •ํ•ฉ๋‹ˆ๋‹ค. ์ž์‹ ๊ฐ์„ '๋งŒํŠธ๋ผ(์ฃผ๋ฌธ)'๋ผ๊ณ  ๋ถ€๋ฆ„์œผ๋กœ์จ, ์ œ๋‹ˆ๋Š” ์ž์‹ ์˜ ๋‹น๋‹นํ•จ์„ ๋ฐ˜๋ณต์ ์ด๊ณ  ๋ช…์ƒ์ ์ธ ํ–‰์œ„๋กœ ํ”„๋ ˆ์ด๋ฐํ•ฉ๋‹ˆ๋‹ค. '๊ทธ๋…€(she)'๋ผ๋Š” 3์ธ์นญ ํ‘œํ˜„์€ ์ž์‹ ์„ ๋™๊ฒฝ์˜ ๋Œ€์ƒ์ธ ์•„์ด์ฝ˜์œผ๋กœ ๋ฐ”๋ผ๋ณด๋Š” ์ „์„ค์ ์ธ ๋Š๋‚Œ์„ ์ค๋‹ˆ๋‹ค.* "Defending my territory": ์ด๋Š” CEO์ด์ž ๋…๋ฆฝ ์•„ํ‹ฐ์ŠคํŠธ๋กœ์„œ์˜ ์ƒˆ๋กœ์šด ์ฑ•ํ„ฐ๋ฅผ ์•”์‹œํ•˜๋Š” ๋Œ€๋ชฉ์ผ ๊ฐ€๋Šฅ์„ฑ์ด ๋†’์Šต๋‹ˆ๋‹ค. ์ž์‹ ์˜ ์ฐฝ์˜์ ์ธ ๋น„์ „๊ณผ ๊ธ€๋กœ๋ฒŒ ์Œ์•… ์‚ฐ์—…์—์„œ์˜ ์ž…์ง€๋ฅผ ์ง€ํ‚ค๊ฒ ๋‹ค๋Š” ์˜์ง€๋ฅผ ๋ณด์—ฌ์ค๋‹ˆ๋‹ค.

์šฐ๋ฆฌ๋‚˜๋ผ TOP ์ฐจํŠธ

์ง€๊ธˆ ์ธ๊ธฐ ์žˆ๋Š” ์Œ์•… ๋ณด๊ธฐ

* "Pretty girls don't do drama 'less we wanna / It'll be a long day if you wanna": ์ด ๊ฐ€์‚ฌ๋“ค์€ '์ ˆ์ œ๋œ ๊ถŒ๋ ฅ'์˜ ๋Š๋‚Œ์„ ์ „๋‹ฌํ•ฉ๋‹ˆ๋‹ค. ๊ทธ๋…€๋Š” ์ž์‹ ์ด ์›ํ•  ๋•Œ๋งŒ ์†Œ์Œ์ด๋‚˜ ๊ฐˆ๋“ฑ์— ๊ด€์—ฌํ•˜๊ฒ ๋‹ค๋Š” ํƒœ๋„๋ฅผ ๋ณด์ด๋ฉฐ, ์ž์‹ ์˜ ๋Œ€์ค‘์  ์„œ์‚ฌ์— ๋Œ€ํ•œ ํ†ต์ œ๊ถŒ์„ ํ–‰์‚ฌํ•ฉ๋‹ˆ๋‹ค.3. ๊ฐ์ •์  ํ†ค์ด ๊ณก์€ ๋‹น๋‹นํ•˜๊ณ (unapologetic), ์ž์‹ ๋งŒ๋งŒํ•˜๋ฉฐ(sassy), ํ™œ๊ธฐ์ฐฌ(vibrant) ํ†ค์„ ์ „๋‹ฌํ•ฉ๋‹ˆ๋‹ค. ์บ˜๋ฆฌํฌ๋‹ˆ์•„์˜ ํ–‡์‚ด๊ณผ ํ•˜์ดํŒจ์…˜์˜ ์„ธ๋ จ๋ฏธ๊ฐ€ ์–ด์šฐ๋Ÿฌ์ง„ ์ถ•์ œ ๊ฐ™์œผ๋ฉด์„œ๋„ '์ฟจํ•œ' ๋Š๋‚Œ์„ ์ค๋‹ˆ๋‹ค. ์ด์ „์˜ ์šฐ์šธํ•˜๊ฑฐ๋‚˜ ๊ณต๊ฒฉ์ ์ธ ๊ณก๋“ค๊ณผ๋Š” ๋‹ฌ๋ฆฌ, "Mantra"๋Š” ๊ฒฝ์พŒํ•˜๋ฉด์„œ๋„ ๋งค์šฐ ์ž๊ธฐ ํ™•์‹ ์— ์ฐจ ์žˆ์Šต๋‹ˆ๋‹ค.4. ๋ฌธํ™”์  ๋ฐฐ๊ฒฝ์ด ๊ณก์€ ํ‹ฑํ†ก๊ณผ ์ธ์Šคํƒ€๊ทธ๋žจ ๋“ฑ์—์„œ ์œ ํ–‰ํ•˜๋Š” '์ž‡๊ฑธ(It-Girl) ๋ฌธํ™”'์™€ 'ํด๋ฆฐ ๊ฑธ/๋ณด์Šค ๊ฑธ(Clean Girl/Boss Girl)' ๋ฏธํ•™์„ ์ ๊ทน์ ์œผ๋กœ ๋ฐ˜์˜ํ•ฉ๋‹ˆ๋‹ค. ๋กœ์Šค์•ค์ ค๋ ˆ์Šค์—์„œ ๋ฎค์ง๋น„๋””์˜ค๋ฅผ ์ดฌ์˜ํ•˜๊ณ  ์˜์–ด ๊ฐ€์‚ฌ๋ฅผ ์‚ฌ์šฉํ•จ์œผ๋กœ์จ, ์ œ๋‹ˆ๋Š” ์ž์‹ ์„ ๋‹จ์ˆœํ•œ K-ํŒ ์•„์ด๋Œ์„ ๋„˜์–ด ๊ธ€๋กœ๋ฒŒ ํŒ์Šคํƒ€๋กœ ํฌ์ง€์…”๋‹ํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ, ํŒฌ๋“ค์ด ์Šค์Šค๋กœ๋ฅผ ์ธ์ƒ์˜ ์ฃผ์ธ๊ณต์œผ๋กœ ์—ฌ๊ธฐ๊ฒŒ ๋งŒ๋“œ๋Š” '์ฃผ์ธ๊ณต ์—๋„ˆ์ง€(Main Character Energy)'๋ผ๋Š” ๋ฌธํ™”์  ํ๋ฆ„์„ ํŒŒ๊ณ ๋“ญ๋‹ˆ๋‹ค.5. ์•„ํ‹ฐ์ŠคํŠธ์  ๋งฅ๋ฝ"Mantra"๋Š” ์ œ๋‹ˆ๊ฐ€ ์ปฌ๋Ÿผ๋น„์•„ ๋ ˆ์ฝ”๋“œ์™€ ํŒŒํŠธ๋„ˆ์‹ญ์„ ๋งบ๊ณ , ๋ณธ์ธ์˜ ๋ ˆ์ด๋ธ”์ธ OA(์˜ค๋“œ ์•„ํ‹€๋ฆฌ์—)์—์„œ ๋ฐœํ‘œํ•œ ์ฒซ ๋ฒˆ์งธ ๊ณต์‹ ์†”๋กœ ๊ณก์ด๋ผ๋Š” ์ ์—์„œ ์ปค๋ฆฌ์–ด์˜ ๊ฑฐ๋Œ€ํ•œ ์ „ํ™˜์ ์„ ์‹œ์‚ฌํ•ฉ๋‹ˆ๋‹ค. ์ˆ˜๋…„๊ฐ„ YG ์—”ํ„ฐํ…Œ์ธ๋จผํŠธ์˜ ๋งค๋‹ˆ์ง€๋จผํŠธ๋ฅผ ๋ฐ›์€ ํ›„, ์ด ๊ณก์€ ๊ทธ๋…€์˜ ์ฐฝ์˜์ ์ธ '๋…๋ฆฝ ์„ ์–ธ'์„ ์ƒ์ง•ํ•ฉ๋‹ˆ๋‹ค. ๋ธ”๋ž™ํ•‘ํฌ์˜ ๋ฉค๋ฒ„์—์„œ ๋…๋ณด์ ์ธ ์„œ๊ตฌ์  ํŒ ์‚ฌ์šด๋“œ๋ฅผ ์ง€๋‹Œ ๋…์ž์ ์ธ ๊ธ€๋กœ๋ฒŒ ์†”๋กœ ์•„ํ‹ฐ์ŠคํŠธ๋กœ ๋ณ€๋ชจํ•˜๋Š” ๊ณผ์ •์„ ์ž˜ ๋ณด์—ฌ์ค๋‹ˆ๋‹ค.

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