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NewJeans (๋‰ด์ง„์Šค) 'Hype Boy' Official MV (Performance ver.1)

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HYBE LABELS์˜ "NewJeans (๋‰ด์ง„์Šค) 'Hype Boy' Official MV (Performance ver.1)" ๋ถ„์„ ๋‚ด์šฉ์„ ํ•œ๊ตญ์–ด๋กœ ๋ฒˆ์—ญํ•œ ๊ฒฐ๊ณผ์ž…๋‹ˆ๋‹ค.๋‰ด์ง„์Šค์˜ "Hype Boy"๋Š” 2022๋…„ ๋ฐœ๋งค ๋‹น์‹œ K-ํŒ์˜ ํŒ๋„๋ฅผ ๋ฐ”๊พผ ์ „ํ˜•์ ์ธ Y2K ๊ฐ์„ฑ์˜ ํŒ ํŠธ๋ž™์ž…๋‹ˆ๋‹ค. ๋‹ค์Œ์€ ์ด ๊ณก๊ณผ ํผํฌ๋จผ์Šค ๋ฒ„์ „์— ๋Œ€ํ•œ ๋ถ„์„์ž…๋‹ˆ๋‹ค.1. ์ „์ฒด์ ์ธ ํ…Œ๋งˆ์ด ๊ณก์€ ์ฒญ์ถ˜์˜ ํ’‹ํ’‹ํ•œ ์„ค๋ ˜๊ณผ ์„œ๋กœ์—๊ฒŒ ๋Œ๋ฆด ๋•Œ ๋Š๊ปด์ง€๋Š” ์žฅ๋‚œ๊ธฐ ๊ฐ€๋“ํ•œ ์ž์‹ ๊ฐ์„ ๋‹ด์•„๋ƒˆ์Šต๋‹ˆ๋‹ค. ์–ต์ง€๋กœ ๋งŒ๋“ค์–ด๋‚ธ ๋กœ๋งจ์Šค๋ณด๋‹ค๋Š” ์ž์—ฐ์Šค๋Ÿฝ๊ณ  ์‚ฐ๋œปํ•œ ๊ด€๊ณ„์— ์ง‘์ค‘ํ•˜๋ฉฐ, ๋‚จ๋‹ค๋ฅธ ์กด์žฌ๊ฐ์„ ๊ฐ€์ง„ ์ƒ๋Œ€์—๊ฒŒ ๋น ์ ธ๋“œ๋Š” โ€˜ํ•˜์ž…(hype)โ€™ํ•œ ํฅ๋ถ„ ์ƒํƒœ๋ฅผ ๋ฌ˜์‚ฌํ•ฉ๋‹ˆ๋‹ค.2. ์ฃผ์š” ๊ฐ€์‚ฌ ๋ถ„์„* "Cause I know what you like boy / You're my hype boy": ์—ฌ๊ธฐ์„œ 'Hype Boy'๋Š” ํ™”์ž๋ฅผ ๋“ค๋œจ๊ฒŒ ํ•˜๊ฑฐ๋‚˜ ๊ธฐ๋ถ„์„ ๋ถ๋‹์•„ ์ฃผ๋Š” ์‚ฌ๋žŒ์„ ์˜๋ฏธํ•ฉ๋‹ˆ๋‹ค. ๋‹จ์ˆœํžˆ ๋ˆ„๊ตฐ๊ฐ€์—๊ฒŒ ์„ ํƒ๋ฐ›๊ธฐ๋ฅผ ๊ธฐ๋‹ค๋ฆฌ๋Š” ๊ฒƒ์ด ์•„๋‹ˆ๋ผ, ์„œ๋กœ์˜ ์ผ€๋ฏธ์ŠคํŠธ๋ฆฌ๋ฅผ ํŒŒ์•…ํ•˜๊ณ  ๊ด€๊ณ„๋ฅผ ์ฃผ๋„ํ•˜๋Š” ๋‹น๋‹นํ•œ ํƒœ๋„๊ฐ€ ๋‹๋ณด์ž…๋‹ˆ๋‹ค.* "Take him to the sky-y-y-y-y": ํ•˜๋Š˜์ด๋ผ๋Š” ๋น„์œ ๋ฅผ ํ†ตํ•ด ์ƒˆ๋กœ์šด ์‚ฌ๋ž‘์ด ์ฃผ๋Š” ํ™ฉํ™€ํ•œ ๊ฐ์ •์„ ํ‘œํ˜„ํ•ฉ๋‹ˆ๋‹ค. ๊ณต๊ธฐ์ฒ˜๋Ÿผ ๊ฐ€๋ฒผ์šฐ๋ฉด์„œ๋„ ๊ฐ๋ฏธ๋กœ์šด ์ฐฝ๋ฒ•์€ ์ด ๊ฐ์ •์˜ ๊ฒฝ์พŒํ•จ์„ ๊ฐ•์กฐํ•ฉ๋‹ˆ๋‹ค.* "I donโ€™t care about the attention / Just wanna make it feel right": ์ด ๊ฐ€์‚ฌ๋Š” ๊ณก์— ์ง„์ •์„ฑ์„ ๋ถ€์—ฌํ•ฉ๋‹ˆ๋‹ค. SNS์™€ ๋Œ€์ค‘์˜ ์‹œ์„ ์ด ์ค‘์š”ํ•œ ์‹œ๋Œ€์ž„์—๋„ ๋ถˆ๊ตฌํ•˜๊ณ , ํƒ€์ธ์˜ ์ด๋ชฉ๋ณด๋‹ค๋Š” ๋‘ ์‚ฌ๋žŒ ์‚ฌ์ด์˜ ์ง„์‹คํ•˜๊ณ  ์‚ฌ์ ์ธ ๊ฐ์ •์— ์ง‘์ค‘ํ•˜๊ณ ์ž ํ•ฉ๋‹ˆ๋‹ค.

์šฐ๋ฆฌ๋‚˜๋ผ TOP ์ฐจํŠธ

์ง€๊ธˆ ์ธ๊ธฐ ์žˆ๋Š” ์Œ์•… ๋ณด๊ธฐ

3. ๊ฐ์„ฑ์ ์ธ ํ†ค์ „์ฒด์ ์ธ ํ†ค์€ ํ–ฅ์ˆ˜๋ฅผ ์ž๊ทนํ•˜๋ฉด์„œ๋„ ์ฟจํ•˜๊ณ  ๋‚™๊ด€์ ์ž…๋‹ˆ๋‹ค. ๋ชฝํ™˜์ ์ธ R&B ๋ถ„์œ„๊ธฐ์™€ ๋ฆฌ๋“œ๋ฏธ์ปฌํ•œ ๋ญ„๋ฐ”ํ†ค ๋น„ํŠธ๊ฐ€ ์กฐํ™”๋ฅผ ์ด๋ฃจ์–ด, ํŽธ์•ˆํ•˜๋ฉด์„œ๋„ ์—๋„ˆ์ง€๊ฐ€ ๋„˜์น˜๋Š” ์‚ฌ์šด๋“œ๋ฅผ ๋งŒ๋“ค์–ด๋ƒ…๋‹ˆ๋‹ค. ์„ธ๋ จ๋˜๊ณ  ์Šคํƒ€์ผ๋ฆฌ์‹œํ•˜๋ฉด์„œ๋„ ์ž์‹ ์˜ ๊ฐ์ •์„ ์†”์งํ•˜๊ฒŒ ๋“œ๋Ÿฌ๋‚ด๋Š” Gen Z(Z์„ธ๋Œ€) ํŠน์œ ์˜ ๊ฑฐ์นจ์—†๋Š” ์ž์‹ ๊ฐ์ด ๋Š๊ปด์ง‘๋‹ˆ๋‹ค.4. ๋ฌธํ™”์  ๋งฅ๋ฝ* Y2K์˜ ๋ถ€ํ™œ: ์ด ๊ณก๊ณผ ๋ฎค์ง๋น„๋””์˜ค๋Š” 90๋…„๋Œ€ ํ›„๋ฐ˜๊ณผ 2000๋…„๋Œ€ ์ดˆ๋ฐ˜์˜ ๋ฏธํ•™(ํŒจ์…˜, ํ•„๋ฆ„ ์งˆ๊ฐ, ์•ˆ๋ฌด)์— ๊นŠ์ด ๋ฟŒ๋ฆฌ๋ฅผ ๋‘๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ด๋Š” ํ•ด๋‹น ์‹œ๋Œ€๋ฅผ ๊ธฐ์–ตํ•˜๋Š” ์„ธ๋Œ€์—๊ฒŒ๋Š” ํ–ฅ์ˆ˜๋ฅผ, ์ Š์€ ํŒฌ๋“ค์—๊ฒŒ๋Š” ๋นˆํ‹ฐ์ง€ํ•œ ๋ฉ‹์„ ์„ ์‚ฌํ•˜๋ฉฐ ์ „ ์„ธ๊ณ„์ ์ธ '๋‰ดํŠธ๋กœ(New-stalgia)' ์—ดํ’์„ ์ผ์œผ์ผฐ์Šต๋‹ˆ๋‹ค.* ์ธํ„ฐ๋ž™ํ‹ฐ๋ธŒ ์Šคํ† ๋ฆฌํ…”๋ง: 'Hype Boy'๋Š” ๋ฉค๋ฒ„๋ณ„ ์Šคํ† ๋ฆฌ๋ผ์ธ์„ ๋‹ด์€ 4๊ฐœ์˜ ๋‹ค๋ฅธ ๋ฎค์ง๋น„๋””์˜ค๋ฅผ ๊ณต๊ฐœํ•˜๋ฉฐ ํ™”์ œ๋ฅผ ๋ชจ์•˜์Šต๋‹ˆ๋‹ค. ์ด๋Š” ํŒฌ๋“ค์ด ๊ทธ๋ฃน์˜ ์„œ์‚ฌ์— ๊นŠ์ด ๋ชฐ์ž…ํ•˜๊ฒŒ ๋งŒ๋“ค์—ˆ์œผ๋ฉฐ, ๋‰ด์ง„์Šค๋ผ๋Š” ๋ธŒ๋žœ๋“œ๋ฅผ ๊ฐœ์„ฑ๊ณผ ๊ณต๊ฐ ์ค‘์‹ฌ์˜ ์•„์ด์ฝ˜์œผ๋กœ ๊ฐ์ธ์‹œ์ผฐ์Šต๋‹ˆ๋‹ค.5. ์•„ํ‹ฐ์ŠคํŠธ์˜ ๋งฅ๋ฝ"Hype Boy"๋Š” ํ•˜์ด๋ธŒ ์‚ฐํ•˜ ๋ ˆ์ด๋ธ” ์–ด๋„์–ด(ADOR)์—์„œ ์„ ๋ณด์ธ ๋‰ด์ง„์Šค์˜ ํ˜๋ช…์ ์ธ ๋ฐ๋ท”๊ณก์ž…๋‹ˆ๋‹ค. ๋‹น์‹œ ๋Œ€๋ถ€๋ถ„์˜ K-ํŒ ๊ทธ๋ฃน์ด ๊ฐ•๋ ฌํ•œ EDM ์‚ฌ์šด๋“œ์™€ ํ™”๋ คํ•œ '๊ฑธํฌ๋Ÿฌ์‹œ' ์ฝ˜์…‰ํŠธ์˜ ๋งฅ์‹œ๋ฉ€๋ฆฌ์ฆ˜์„ ์ถ”๊ตฌํ–ˆ๋˜ ๊ฒƒ๊ณผ ๋‹ฌ๋ฆฌ, ๋‰ด์ง„์Šค๋Š” ๋“ฃ๊ธฐ ํŽธํ•œ ์Œ์•…(Easy-listening music)๊ณผ ์ž์—ฐ์Šค๋Ÿฌ์šด '์˜†์ง‘ ์†Œ๋…€' ๊ฐ™์€ ์ด๋ฏธ์ง€๋กœ ์ •๋ฐ˜๋Œ€์˜ ํ–‰๋ณด๋ฅผ ๋ณด์˜€์Šต๋‹ˆ๋‹ค. ์ด ๊ณก์€ ํ•œ๊ตญ์„ ๋„˜์–ด ์ „ ์„ธ๊ณ„์ ์œผ๋กœ ๊ฑฐ๋Œ€ํ•œ ๋ฌธํ™”์  ํ˜„์ƒ์„ ์ผ์œผ์ผฐ์œผ๋ฉฐ, ๋Œ„์Šค ์ฑŒ๋ฆฐ์ง€ ์—ดํ’๊ณผ ํ•จ๊ป˜ ๋‰ด์ง„์Šค๋ฅผ 4์„ธ๋Œ€ K-ํŒ์˜ ์„ ๋‘์ฃผ์ž๋กœ ํ™•๊ณ ํžˆ ์ž๋ฆฌ๋งค๊น€ํ•˜๊ฒŒ ํ–ˆ์Šต๋‹ˆ๋‹ค.

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