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NewJeans (๋‰ด์ง„์Šค) 'OMG' Official MV (Performance ver.1)

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HYBE LABELS

HYBE LABELS์˜ NewJeans(๋‰ด์ง„์Šค) 'OMG' ์˜คํ”ผ์…œ ๋ฎค์ง๋น„๋””์˜ค(Performance ver.1)์— ๋Œ€ํ•œ ๋ถ„์„๊ณผ ์„ค๋ช…์ž…๋‹ˆ๋‹ค.1. ์ „์ฒด์ ์ธ ํ…Œ๋งˆ'OMG'๋Š” ์‚ฌ๋ž‘์— ๋น ์ง„ ์ดˆ๊ธฐ ๋‹จ๊ณ„์—์„œ ๋Š๋ผ๋Š” ๋ฒ…์ฐจ์˜ค๋ฅด๊ณ  ์–ด์งˆ์–ด์งˆํ•œ ๊ฐ์ •๊ณผ ํ—Œ์‹ ์„ ๋‹ค๋ฃน๋‹ˆ๋‹ค. ์–ธ์ œ๋‚˜ ๊ณ์„ ์ง€์ผœ์ฃผ๋Š” '์ˆ˜ํ˜ธ์ž' ๊ฐ™์€ ์กด์žฌ์— ๋Œ€ํ•œ ๊ฐ์ •, ๊ทธ๋ฆฌ๊ณ  ์ž์‹ ์„ ์™„๋ฒฝํžˆ ์ดํ•ดํ•ด ์ฃผ๋Š” ์‚ฌ๋žŒ์„ ์ฐพ์•˜์„ ๋•Œ ๋Š๋ผ๋Š” ์•ˆ๋„๊ฐ๊ณผ ์„ค๋ ˜์„ ํƒ๊ตฌํ•ฉ๋‹ˆ๋‹ค.2. ์ฃผ์š” ๊ฐ€์‚ฌ ๋ถ„์„* "I was really hoping that he will come through": ์™„๋ฒฝํ•œ ์ƒ๋Œ€๊ฐ€ ๋‚˜ํƒ€๋‚˜๊ธธ ๋ฐ”๋ผ๋Š” ๊ธฐ๋Œ€์™€ 'ํ˜„์‹คํ™”(manifestation)'๋ฅผ ๊ฐ•์กฐํ•ฉ๋‹ˆ๋‹ค. ํฌ๋ง์ด๋‚˜ ๊ฟˆ์ด ํ˜„์‹ค์ด ๋˜๋Š” ์ˆœ๊ฐ„์„ ํฌ์ฐฉํ•œ ๊ฐ€์‚ฌ์ž…๋‹ˆ๋‹ค.* "No, I can't keep my cool / Iโ€™m going crazy": ์ง์‚ฌ๋ž‘์œผ๋กœ ์ธํ•ด ์ž์ œ๋ ฅ์„ ์žƒ์–ด๊ฐ€๋Š” ๋ชจ์Šต์„ ๋ฐ˜์˜ํ•ฉ๋‹ˆ๋‹ค. '๋ฏธ์ณ๊ฐ„๋‹ค(crazy)'๋Š” ํ…Œ๋งˆ๋Š” ๋ฎค์ง๋น„๋””์˜ค ์ „์ฒด์˜ ํ•ต์‹ฌ ๋ชจํ‹ฐ๋ธŒ์ด๊ธฐ๋„ ํ•˜๋ฉฐ, ์‚ฌ๋ž‘์ด ์‚ฌ๋žŒ์„ ํ˜„์‹ค๋กœ๋ถ€ํ„ฐ ๋™๋–จ์–ด์ง€๊ฒŒ ๋งŒ๋“ค ์ˆ˜ ์žˆ์Œ์„ ์•”์‹œํ•ฉ๋‹ˆ๋‹ค.* "Heโ€™s the one thatโ€™s living in my system": ์ด ์€์œ ๋Š” ์‚ฌ๋ž‘ํ•˜๋Š” ์‚ฌ๋žŒ์ด ์ผ์ƒ๊ณผ ์ƒ๊ฐ ์†์—์„œ ๋—„ ์ˆ˜ ์—†๋Š” ํ•„์ˆ˜์ ์ธ ์กด์žฌ๊ฐ€ ๋˜์—ˆ์Œ์„ ๋ณด์—ฌ์ค๋‹ˆ๋‹ค. ๋งˆ์น˜ ์‹ ์ฒด์˜ ์ผ๋ถ€(์‹œ์Šคํ…œ)์ฒ˜๋Ÿผ ์ž‘๋™ํ•˜๊ณ  ์žˆ๋‹ค๋Š” ์˜๋ฏธ์ž…๋‹ˆ๋‹ค.* "They keep on asking me, 'Who is he?'": ์ฃผ๋ณ€์˜ ์••๋ฐ•์ด๋‚˜ ํƒ€์ธ์˜ ๊ถ๊ธˆ์ฆ์„ ์•”์‹œํ•˜๋Š” ๋™์‹œ์—, ํ™”์ž๋Š” ์ƒ๋Œ€๋ฐฉ๊ณผ ์ž์‹ ๋งŒ์˜ ์‚ฌ์ ์ธ ๊ด€๊ณ„์—๋งŒ ์˜จ์ „ํžˆ ์ง‘์ค‘ํ•˜๊ณ  ์žˆ์Œ์„ ๋‚˜ํƒ€๋ƒ…๋‹ˆ๋‹ค.

์šฐ๋ฆฌ๋‚˜๋ผ TOP ์ฐจํŠธ

์ง€๊ธˆ ์ธ๊ธฐ ์žˆ๋Š” ์Œ์•… ๋ณด๊ธฐ

3. ๊ฐ์„ฑ์  ํ†ค์ด ๊ณก์€ ๋ชฝํ™˜์ ์ด๊ณ  ํ†ตํ†ต ํŠ€๋ฉฐ ์ค‘๋…์„ฑ ์žˆ๋Š” ์—๋„ˆ์ง€๋ฅผ ๋‹ด๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ์ƒˆ๋กœ์šด ์‚ฌ๋ž‘์— ๋Œ€ํ•œ '์•ˆ์ ˆ๋ถ€์ ˆ๋ชปํ•˜๋Š” ์„ค๋ ˜(jitters)'๊ณผ ํŽธ์•ˆํ•จ ๋ฐ ์•ˆ์ •๊ฐ ์‚ฌ์ด์—์„œ ๊ท ํ˜•์„ ์žก์Šต๋‹ˆ๋‹ค. ๋น„ํŠธ๋Š” ์—…ํ…œํฌ์˜ R&B ์Šคํƒ€์ผ์ด์ง€๋งŒ, ๋‰ด์ง„์Šค ์‚ฌ์šด๋“œ์˜ ํŠน์ง•์ธ ๋ฏธ๋ฌ˜ํ•œ ํ–ฅ์ˆ˜์™€ ๊ทธ๋ฆฌ์›€์˜ ์ •์„œ๊ฐ€ ๊ธฐ์ €์— ๊น”๋ ค ์žˆ์Šต๋‹ˆ๋‹ค.4. ๋ฌธํ™”์  ๋ฐฐ๊ฒฝ* Y2K ๋ฏธํ•™: ๊ณก๊ณผ ํผํฌ๋จผ์Šค ์ „๋ฐ˜์— ๊ฑธ์ณ 90๋…„๋Œ€ ํ›„๋ฐ˜๊ณผ 2000๋…„๋Œ€ ์ดˆ๋ฐ˜์˜ R&B ๋ฐ ํž™ํ•ฉ ๋ฏธํ•™์„ ์ ๊ทน์ ์œผ๋กœ ์ฐจ์šฉํ–ˆ์Šต๋‹ˆ๋‹ค. ์ด๋Š” ๊ธ€๋กœ๋ฒŒ ํŒ ๋ฌธํ™”์— ๊ฑฐ๋Œ€ํ•œ ๋ ˆํŠธ๋กœ ๋ณต๊ณ  ์—ดํ’์„ ์ผ์œผ์ผฐ์Šต๋‹ˆ๋‹ค.* 'ํ† ๋ผ(Bunny)' ์ƒ์ง•์„ฑ: ํผํฌ๋จผ์Šค์™€ ์˜์ƒ์— ์‚ฌ์šฉ๋œ ํ† ๋ผ ์ด๋ฏธ์ง€๋Š” ํŒฌ๋ค ๋ช…์ธ '๋ฒ„๋‹ˆ์ฆˆ(Bunnies)'๋ฅผ ์ƒ์ง•ํ•ฉ๋‹ˆ๋‹ค. ์ด๋Š” ์•„ํ‹ฐ์ŠคํŠธ์™€ ํŒฌ ์‚ฌ์ด์˜ ๋ˆ๋ˆํ•˜๊ณ  ์„œ๋กœ๋ฅผ ๋ณดํ˜ธํ•ด ์ฃผ๋Š” ๊ด€๊ณ„๋ฅผ ๊ฐ•์กฐํ•ฉ๋‹ˆ๋‹ค.* ์ •์‹  ๊ฑด๊ฐ• ์„œ์‚ฌ: ํผํฌ๋จผ์Šค ๋ฒ„์ „์€ ์•ˆ๋ฌด์— ์ง‘์ค‘ํ•˜๊ณ  ์žˆ์ง€๋งŒ, ์ด๋Š” ์ •์ฒด์„ฑ, ์•„์ด๋Œ๊ณผ ํŒฌ์˜ ๊ด€๊ณ„, ๊ทธ๋ฆฌ๊ณ  ํ˜„์‹ค๊ณผ ์ƒ์ƒ์˜ ๋ชจํ˜ธํ•œ ๊ฒฝ๊ณ„๋ฅผ ๋‹ค๋ฃจ๋Š” ์›์ž‘ ๋ฎค์ง๋น„๋””์˜ค์˜ ๊ฑฐ๋Œ€ํ•œ ์„œ์‚ฌ์™€ ์—ฐ๊ฒฐ๋˜์–ด ์žˆ์Šต๋‹ˆ๋‹ค.5. ์•„ํ‹ฐ์ŠคํŠธ์˜ ๋งฅ๋ฝ'OMG'๋Š” 'Ditto'์™€ ํ•จ๊ป˜ ๋ฐœ๋งค๋˜์–ด ๋‰ด์ง„์Šค๊ฐ€ ๋ฐ๋ท” ์งํ›„ ๊ธ€๋กœ๋ฒŒ ๋Œ€์„ธ์ž„์„ ํ™•๊ณ ํžˆ ๊ฐ์ธ์‹œ์ผฐ์Šต๋‹ˆ๋‹ค. ์ด ๊ณก์€ ๊ทธ๋“ค์˜ ์„ฑ๊ณต์ด ์šฐ์—ฐ์ด ์•„๋‹˜์„ ์ฆ๋ช…ํ–ˆ์œผ๋ฉฐ, '๋…์ฐฝ์ ์ธ ๊ธฐํš๋ ฅ์ด ๋”ํ•ด์ง„ ์ด์ง€๋ฆฌ์Šค๋‹ ํŒ'์ด๋ผ๋Š” ๋‰ด์ง„์Šค๋งŒ์˜ ๋…๋ณด์ ์ธ ์˜์—ญ์„ ๊ตฌ์ถ•ํ–ˆ์Šต๋‹ˆ๋‹ค. ํ‹ฑํ†ก๊ณผ ๋นŒ๋ณด๋“œ ํ•ซ 100 ๋“ฑ์—์„œ์˜ ์—„์ฒญ๋‚œ ์„ฑ๊ณต์€ ๊ฐ•๋ ฌํ•œ '๊ฑธํฌ๋Ÿฌ์‹œ' ์ฝ˜์…‰ํŠธ์—์„œ ๋ฒ—์–ด๋‚˜, ๋” ๊ณต๊ฐํ•˜๊ธฐ ์‰ฝ๊ณ  ์„ธ๋ จ๋œ '์„œ๋ธŒ์–ด๋ฒˆ ์ฟจ(suburban-cool)' ๊ฐ์„ฑ์„ ์ง€ํ–ฅํ•˜๋Š” 4์„ธ๋Œ€ K-ํŒ ๋ฆฌ๋”๋กœ์„œ์˜ ์ž…์ง€๋ฅผ ๊ตณํ˜”์Šต๋‹ˆ๋‹ค.

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